For this fifth issue of Note Note Collection, Guillaume Blot celebrates a simple and universal passion – the French fries, and how its evocative taste has the power to conjure up shared memories. From fries with roast chicken on a Sunday to teenage trips to McDonald’s; from a snack at the stadium to the smell of fried food on your t-shirt; from the generous portions at roadside restaurants to the ones you munch on after a night out, fries have a place everywhere, and always have.

For 10 years, Guillaume Blot has travelled up and down France to capture the popular, festive and friendly ritual that la frite always provides.